About Jennifer Zeszut

Jennifer Zeszut founded Scout Labs, the leading SAAS platform to help customer-obsessed teams monitor, manage and glean marketing insight from social media. Scout Labs’ intuitive user interface and powerful, real-time analytics revolutionized the category and became the platform of choice for hundreds of the world’s best brands. Jennifer led Scout Labs as CEO from its inception to May 2010, when Lithium Technologies acquired the company.

Jennifer and Scout Labs have been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch. Jennifer was recognized as “Top Technology Innovator of 2010” by Astia. Jennifer has spoken all over the world on the topics of marketing, branding, social media, customer analytics, and entrepreneurship. Recently, Jennifer was invited to the White House to speak about entrepreneurship and to advise the Office of the President on the Startup America initiative.

Prior to founding Scout Labs, Jennifer was Vice President of Marketing at Leverage Software, acting Director of Marketing at eBay, and Director of Strategy and Analytics at Avenue A | Razorfish. Her early career was spent learning the fundamentals of marketing at Procter & Gamble.

Jennifer graduated Phi Beta Kappa from UC Berkeley and received her MBA from the Ross School of Business at the University of Michigan.

Jennifer’s posts related to social media and branding can be found here.


Outside of work, Jennifer am an amazing wife to one amazing husband, and she is mommy to three young kids – Fiona (8), Rowan (6), and Baby Henry (1) – he was born on the day the Scout Labs deal closed!.  She works in San Francisco, but after-work and on weekends, lives the semi-rural life in Santa Cruz.  By hardly ever sleeping, she eeks out time to kickbox, train for a triathlon, cook healthy food for her family, and now, write a blog about her life of competing demands and complementary pleasures.

(Jenny’s middle name is “Land” — yes, as in dirt.  Her parents were hippies — hence the blog title.)

2 Responses to “About Jennifer Zeszut”

  1. Kathy Watkin September 30, 2013 at 4:07 am #

    Hey Jen!! You know I’m not good at this. Don’t give up on us. I haven’t done holiday cards in awhile. Dang, your family is absolutely gorgeous.. Might be a while again. I go by our old house every day and kinda miss those times. anyway, I have many fond memories especially you convincing to go see Joan for workouts at 7! Now I leave my house at 6!!! but I work with special needs young adults.. You and Sam made an impact or something but someday or we will visit you come here again.


  1. 3 Tips to be Customer-Centric for Growth: Reflections on GrowthBeat - Blog@Wootric - August 12, 2014

    […] Thanks to GrowthBeat speaker Jennifer Zeszut for the plumbing analogy – reminds me of my days working on the Liquid-Plumr brand]. […]

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